Design that feels like you

and works hard for your business

PROJECT: Logo design
PROJECT: Logo design and branding for Doctor Helen Hobson, will a beautiful roll out of course moduals
PROJECT: Branding, Capability Statement and Pull-up Banner Rollout
PROJECT: 4 Custom commissioned artwork illustrations and design for the apparel range
PROJECT: Logo Design and Packaging Design
PROJECT: Logo design
PROJECT: Logo and Branding Design
Project: Logo Design
PROJECT: Logo design, working with Indigenous Elders design concept
PROJECT: Logo design
PROJECT: Logo and Branding Design
PROJECT: Logo Design
PROJECT: Logo Design
PROJECT: Logo Design
PROJECT: Event booklet and roll out of marketing materials.
PROJECT: Logo Concept and Design of their Road Train and Brand roll-out
PROJECT- Logo design, the top design chosen with proofing concept examples.
PROJECT// Logo design and branding for destination location nested in the Tropical Rainforest
Luxury Logo Suite to brand the award winning Photography business
Pull up banner design set
Project // Vehicle signage/wrap design
Project // Crocodile strength outdoor body spray refresh of packaging label
Project // Book illustration of a australian cyclone story
Project // Illustration for spa packaging label

A woman with shoulder-length wavy brown hair, green eyes, and wearing a white sleeveless top, sits at a wooden desk with a laptop, a white mug, and a potted plant nearby. She is smiling and looking at the camera in a bright, modern room with a light-colored wall and abstract artwork in the background.

Background with stylized illustrations of herbs, plants, and botanical elements in light beige and white, including ferns and a central tree, with the text 'The Garden of Eatin''.

Silhouette of a group of fireworks exploding in the night sky.

Allured Design is a graphic design studio based in Far North Queensland, working with clients locally and beyond.

I’m Lisa, the designer behind it all. I’ve been formally trained and working in graphic design since 2012, building experience across a wide range of industries, styles, and project types.

Over the years, I’ve worked on hundreds of projects, each one a little different, but all with the same goal: creating design that feels right for the business behind it.

My work blends graphic design with hand-created illustration, shaped by a love of storytelling, detail, and creating visuals that actually mean something, not just something that fills a space.

Because good design isn’t about decoration. It’s about connection.

A stylized illustration of a beach scene with palm trees and text reading "Four Mile Beach" in the center, over a beige background.

Two blue T-shirts with tropical leaf patterns and the word "STAFF" printed on the front, likely for an event or staff uniform.

Silhouetted illustration of a brown leaf.

How I can help

Some clients come to me with a clear vision. Others just know something isn’t quite working yet. Either way, I step in to make the process feel straightforward and supported.

Designing across:
• Logos and brand identities
• Packaging and labels
• Marketing materials
(flyers, brochures, ads, business cards, etc)
Signage of all kinds
• Capability Statment and business need
• Social media graphics
•. Custom shirt designs
• Packaging
•. Hand-drawn and digital illustration and patterns.
• If it needs to communicate something visually, I can help shape it.

You can book a one-off project, whole business over haul or work with me hourly, whatever suits where you’re at.

The cover of a book titled "The Art of Resilience" shows a beige background with botanical line drawings and the title text in white.

Three brown paper gift bags with custom shirt designs attached to the handles, standing on a wooden surface. Each design welcomes gratitude and includes the recipient's name, with printed details about years teaching at a specific school.

A stylized paw print with a large central pad and multiple smaller toe pads surrounding it.

a great fit

Working together with small to medium businesses, start-ups, and individuals who care about how their brand shows up.

That might be:
• Local businesses wanting to look more professional and consistent
• Growing brands ready to refine or rework their identity
• Product-based businesses needing packaging or pattern design
• Creatives wanting something more custom and personal

If you value thoughtful design and want something that actually reflects your business, not a generic template, we’ll work well together.

Book cover titled 'The Book of Xcaret' with the subtitle 'An Evolving Text.' The background features illustrations of marine life, trees, and natural scenery in light beige tones.

Map of Australia with an arrow pointing from the western to the eastern coast.

why choose ALlured design

There are plenty of designers out there. What I offer is a little more personal.

You’re not passed between teams or left guessing. You work directly with me, from first idea through to final files.

I take the time to understand what you’re building and why it matters, so the end result feels aligned, not forced.

With years of experience behind me, I know how to guide a project without overcomplicating it. Clear communication, honest input, and designs that are considered, not rushed.

And most importantly, work that my clients feel confident using long after the project is finished.

A beige-colored map with white line drawings of various animals, trees, and plants, with the large white text 'Ultimate Guide' on the left side.

Hand holding a brush with a white shell and white decorative box with textured surface in front of a white background.

A brown and black spiral-shaped seashell with oval-shaped holes.

why design Matters

Design plays a bigger role than most people realise.

It’s often the first impression. The thing that makes someone pause, trust you, or move on.

When your branding feels consistent and considered, everything else becomes easier, your marketing, your messaging, even how you show up in your business day to day.

It helps you look established!
It helps people remember you!
And it gives your work the presence it deserves!

Investment / Costing

Hourly Design Work $60/hr
Logo Packages from $390

Projects can be quoted based on what you need, so you’re only paying for what’s relevant to your business. If you would prefer a estimate flick throught the details and we can work together on what is the scope.

You can book a one-off project, whole business over haul or work with me hourly, whatever suits where you’re at.

A clear process

The aim is to keep things easy and collaborative:

1. Brief
We start with your ideas and vision, a simple questionnaire to understand your business, your style, and what you need.

2. Concept & Proof
I create initial concepts for you to review. From there, we refine based on your feedback.

3. Final Files
Once approved, you receive everything you need, ready to use across print and digital.

No confusion. Just a clear path from idea to finished design

What is Graphic Design? (FAQ)

Graphic design is how ideas are communicated visually.

Every logo, label, sign, social post, or flyer you see, that’s graphic design at work. It helps people understand who you are, what you offer, and why they should care.

Good design makes things clear. It draws people in, builds trust, and helps your business stand out without needing to say a word.

Illustration

Alongside design, I offer custom illustration in watercolour, ink, linework, and digital styles.

These can be used across branding, packaging, products, and surface patterns, adding something more personal and distinctive.

Iintricate designs can be skillfully transformed into captivating surface and surface pattern designs, suitable for a wide range of surfaces/applications and styles. The versatility of these artworks/designs is endless and creates an elevated story and idenity for your products and brand.

It’s often the detail people remember.

Learn more

Pattern Library